Morning Banana Diet craze sweeps Japan

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Bananas are selling out in supermarkets across Japan following the latest food fad: the banana diet.
A string of television programmes and diet books hailing the fruit as a new superfood that assists weight loss is fuelling a boom in banana sales.

The soaring popularity of the banana has resulted in sales rising by as much as 70 per cent in the past week in some supermarkets, prompting prices to increase and importers to purchase more of the fruit.
The banana craze started in March this year with the publication of Morning Banana Diet, which claimed that consuming only bananas and room temperature water for breakfast fuelled weight loss, regardless of what was eaten during the rest of the day.



The trend for eating bananas recently gathered pace following a string of television programmes proclaiming the success of the banana diet.

The Morning Banana Diet regime is simple:

1) Eat a banana (or as many as you want) and room temperature water for breakfast;
2) Eat anything you like for lunch and dinner (by 8 p.m.).
3) A three o'clock snack is okay, but no desserts after meals,
4) and you have to go to bed before midnight.

If you practice this regularly, it is said you can lose some weight.


Bananas are hardly the first fad diet to create shortages in Japan's consumer markets. During the 1970s, there were similar runs on black tea fungus, oolong tea and konnyaku; during the 1980s it was baby formula, banana and boiled egg; then, in the '90s, came apple, nata de coco, cocoa and chili pepper; and during this decade black vinegar, carrot juice, soy milk, beer yeast and toasted soybean flour (kinako). Last year's fermented soybean (natto) diet emptied supermarket shelves. Based on experience, the banana boom will last only another month or so. "In the past, there were all kinds of hit diets. But they never last."