New Brand / Skincare: Shiseido Aqua Label + Heme

I'm happy to announce that another 2 new brands has been launched in Singapore and available thought Watsons.

The first one would be a familiar name to many. It's Shiseido drugstore brand, Aqua Label. There have been hype around this product and there was a soft launch at Tampines Mall between 21 - 27 June 2010. There are 4 lines of product.

1. Aqua Label White (Blue Packaging)
2. Aqua Label Moist (Red Packaging)
3. Aqua Label Anti-Acne (Green Packaging)
4. Aqua Label Anti-aging (Purple Packaging)

Only the first 3 lines would be launched in Singapore while the anti-aging would be launch in 2011, according to Mag from MakeUpStash.

To know more about Aqua Label, you can refer to the below for more information.

Aqua Label Facebook

Mag's Aqua Label Write-up

Mag's Aqua Label Pre-View
Mag's Aqua Label Price List

Next up is Heme. This is definitely one of the brand that I've been lemming for since I first saw Kevin老師 introduce it on 女人我最大 back in 2007. Finally, it has made it's way to Singapore!!!

This is a Made-In-Taiwan brand and endorsed by Taiwanese girl-band, S.H.E. So fans of S.H.E should find this brand familiar.


Brief summary of the brand's story based on  Heme's Website:

Heme was first launched in 2005. The brand name came from the combination of He+Me, targeting at the skin problems of young Taiwanese males and females. Focusing on skin issues surrounding the ages of 15-24, with simplicity as main consideration.

I'm not sure what products Watsons has brought in but I'm definitely looking forward to the star product below.

24hr Hydrating Detox-White Night Jelly
This was the product that piqued my interest. According to the product description, this product firms, whitens, hydrates and even brightens. The usage of this product would make the skin smooth like baby's skin the next morning. 

Hmmm, sounds a little too omnipotent to the point of being too-good-to-true to me. But given the price, I think it's still worth a try.

I think it's time to go shopping at Watsons again. Hopefully one day, Singapore Watsons will carry ranges that would match (Yes, match and not rival. I don't think they'll ever get to rival) their Hong Kong and Taiwanese 屈臣氏 counterparts.