Tom Cruise and Azazi can't beat Andy Samberg and Eminem

Despite including appearances by much of the cast from the night's big winner -- "Twilight: New Moon" -- and the much-hyped debuts of trailers for the latest installments of both the "Twilight" and "Harry Potter" film franchises, ratings for Sunday's MTV Movie Awards were off from last year.



On [MTV], viewership was off by a lot, dropping from 5.3 million to 4.6 million...

Last year's awardscast, hosted by "Saturday Night Live" star Andy Samberg, was notable for the staged meeting between Sacha Baron Cohen's butt and Eminem's face, which prompted a walkout by the latter. Each had a project to promote -- the actor's new movie, "Bruno," and the rapper's latest disc, "Relapse" -- and the resulting controversy spiked interest in them.

This year, Tom Cruise of the upcoming flick "Knight and Day" hoped for a boost by appearing throughout the awards in a running gag reprising his "Tropic Thunder" character Les Grossman. He opened the show, was featured in promos with "Twilight" stars Robert Pattinson and Taylor Lautner, and did a dance-off with Jennifer Lopez.

Host Aziz Ansari ("Parks and Recreation") presided over a two-hour telecast that featured upward of 100 profanities...

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http://goldderby.latimes.com/awards_goldderby/2010/06/mtv-movie-awards-ratings-not-rising-with-twilight-new-moon-.html

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