45 King Making The Beat Prince Paul pt. 1

Prince Paul (left) & Stetsasonic in 88'!


"45 King Making The Beat" - Prince Paul pt. 1
Stetsasonic, De La, Gravediggers, Producer, DJ & Hip-Hop luminary Prince Paul talking with The 45 King.

More funny shows with The 45 King here

The Kool Skool Exclusive Mic Geronimo *Rare 1995 Freestyle/Interview/Live Show Videos*

Royal Flush & Mic Geronimo
Blunt recording artist Mic Geronimo was one of the new generation of Hood lyricists from the East Coast that defined the age, people like Big L (R.I.P.), O.C. & Nas


*Rare 1995 Freestyle* Mic Geronimo rocking over Gangstarr "The ? Remains" instrumental
Killer Queens native Mic Geronimo kicks a Freestyle for Underground NY Hip-Hop Video in 95 (with Rythm A.D.D.I.C.T.S).


Mic Geronimo *Rare 1995 Interview*
Rare 1995 Mic Geronimo interview

Mic Geronimo gets interviewed by "Lefty Left" for Underground NY Hip-Hop Video in 95. Mic Geronimo talks about his start, how he got his name, how him and DJ Irv (Irv Gotti) started (the pre-Murder Inc.) Blunt Recordings, how Mixtape King DJ Ron G got him a street buzz, his relationship with Cash Money Clique (Ja Rule), Diamond D and his Album of that time The Natural.




Mic Geronimo & Royal Flush Live in 95'
Mic Geronimo tears up a sweaty NY club in 95' with fellow Blunt recording artist Royal Flush, performing tracks off of his 1st album "The Natural." Songs are Three Stories High feat. Royal Flush & Sh*t Is Real.

Support the artists featured:
Mic Geronimo
http://www.myspace.com/mgeronimo

Royal Flush
http://www.myspace.com/streetboss

http://www.youtube.com/user/KoolSkoolRadio
http://thekoolskool.blogspot.com

Thanks to Tizer One I.D. & Solo One V.O.P. for the transfer...

RARE A Tribe Called Quest 1990 Era T.V. Interview From N.Y. T.V. *The Kool Skool Exclusive Video*

RARE A Tribe Called Quest 1990 Era T.V. Interview From N.Y. T.V. *The Kool Skool Exclusive*



More obscure stuff from the Kool Skool vaults. "Screaming Rachel" interviews Q-Tip and DJ/producer Ali Shaheed Muhammad talk of being members of the Zulu Nation, The Jungle Brothers and filming the video for their single "I Left My Wallet In El Segundo". Enjoy!


More rare and unusual Hip-Hop videos can be found @ The Kool Skool on YouTube
http://www.youtube.com/user/KoolSkoolRadio


Roots and Tribe Called Quest freestyle on Lorna's Corner
"The Roots and the Tribe called Quest,Consequence and Rahzel have fun freestyling on Lorna's Corner around 1995"

http://thekoolskool.blogspot.com

Thanks to Kid Dyno

Many thanks to Solo One for Footage
http://soloone.blogspot.com

"The Fab 5" Documentary Basketball & Hip-Hop (Whole Film)

"The Fab 5" Documentary Basketball & Hip-Hop *Watch It Before It Is Deleted*


In the early 90's a legendary group of 5 Hood MVP's joined the University of Michigan team. They brought swagger and fresh attitude to Collage Basketball, it is a fascinating look at 5 young men defying adversity, Corporate Exploitation, Racism and never giving up. It features Chuck D, Ice Cube and many Basketball stars. Must see if your a BBall fan or not!

Originally spotted on http://www.deftronic.com

"Remix Weaponry" Part 2 *Drasar Monumental vs. Mobb Deep* Zulu Nation Smaaaaaashers!!!!!

"Remix Weaponry" Part 2 *Drasar Monumental vs. Mobb Deep*

I know a lot of people have co-signed this, but it was only right to support our Left Coast Akhis @ hiphopbattlefield.blogspot.com!


Mobb Deep "Peer Pressure" produced by Large Pro
I first heard of Mobb Deep when Prodigy's cousin gave us a 12" promo of their 4th & Broadway release (I wish I still had some of those 12" stickers!). Dealing with the "Peer Pressure". Yo Cal-Dog! The first time I went to Queensbridge! Check in for the un-heard The Kool Skool K-ormega interview! Part 1 of the 3 Part Queensbridge history, New to Old Legends!

DOWNLOAD HERE DUN!!!!

TRACKLISTING-

1..DRAMA INTRO..

2..KEEP IT THOROUGH REMIX..

3..G.O.D. PART 3 REMIX

4..GANGSTA'S ROLL REMIX..

5..CLAP THOSE THANGS REMIX..

6..ANGEL DUST REMIX....YEAH, I KNOW CORMEGA IS NOT IN MOBB DEEP BUT HE MIGHT AS WELL BE THE UNOFFICIAL 3RD MEMBER..

7..HOODLUM REMIX..

8..RARE SPECIES REMIX..

9.. PUT EM THEIR PLACE REMIX..

10..SUSPECT -REMIX "BIG NOYD".....OBVIOUSLY NOYD HAD TO BE ADDED TO THIS PROJECT...

1..PARTY'S OVER DRAMA....

12...KILLERZ THEME REMIX....

13..HECTIC DRAMA.....

14....WIN OR LOSE REMIX....(CO-PRODUCED BY MONZ ROCK)....."If these drums sound familiar it's because J-Dilla rocked the same drums on "24KT Rap".....I made this beat in 2005 -years before I heard his joint with the same drums....Great minds think alike......So don't even try to run up on me calling me a biter or any of that other shit.."

We featured Part 1 here

RARE JAZ-O "THE ORIGINATORS" 1990 Era GERMAN T.V. German T.V. Promo. *Extremely Rare Kool Skool Exclusive*

JAZ-O "The Originator" - By Shucks One ID

RARE JAZ-O "THE ORIGINATORS" 1990 Era GERMAN T.V. German T.V. Promo. *Extremely Rare Kool Skool Exclusive*

To celebrate the 2nd year of The Kool Skool Blog, we will be uploading rare Music, Videos, Radio Shows Interviews and COMPETITIONS!!!! Here is a rare German T.V. shoot with Brooklyn Ansaar MC Jaz O. Our 2nd post was about Jaz O so it only seemed right!!! Kings County's Jaz-O "The Originator" post here


For illustrations, Logo Design and Murals see http://shuck-el-vision.blogspot.com

Each One Teach KRS ONE & Grand Puba Maxwell!!!!

Help manifest the change you wish to see


Original Gods outside Mecca school Harlem USA

KRS-One & DJ Premier ft. Grand Puba - 5%
Found on the excellent Pure Hip-Hop Blog


Doug E. Fresh and his sons, passing the torch in a real Cypher


Kurious Jorge - "Wake Up"


"Hip-Hop was created by the youth for the youth." - Although we are not a fans of S.B., Nelly is kicking some knowledge here. (Who'd have thought it?)

Long Live Itch FM!!!! "Can't A Damn Thing Stop It!!!"

Itch FM piece by Shucks One ID/UZN 2001

The Kool Skool is uploading Real Hip-Hop radio from 7 years of Pirate broadcast, Radio shows from the Itch FM era, on the UK's premier Hip-Hop Radio station Sensei.FM. The Kool Skool is in the process of editing some of the 200+ interviews with Hip-Hop legends for Radio specials, watch this space!!!!


Itch FM sketch by Shucks One ID/UZN 2001


The UK's number 1 Homegrown supporter and Ex-Itch Don DJ Disorda is also uploading legendary shows featuring live sessions with the cream of the U.K. scene to his Sensei.fm profile. Check in here


Itch FM gained a lot of grass roots support from Graffiti writers and we plastered our stickers EVERYWHERE!!!

LL Cool J "Mama Said Knock You Out" Era Interview 1990 *Extremely Rare* (Video Interview)

LL Cool J "Mama Said Knock You Out" Era Interview 1990. In the video Ladies Love discusses Spirituality, Acting and the future of Rap. From German T.V. Promo. You know the deal its from the Hip-Hop Grapevine. No further info...

Many thanks to Solo One for Footage
http://soloone.blogspot.com


LL Cool J "Mama Said Knock You Out" Era Interview 1990 *Extremely Rare*

The Kool Skool Hip-Hop Legend Interviews - DJ Cash Money (Teaser) (Radio Show Download)

DJ Cash Money & Ernie Ern chillin' in the 80's (Photo from http://www.mightybforce.com)

The Kool Skool hosted by Shucks One the Idiot featuring DJ Cash Money who show breaks down is inspirations and the "Pop Art" story, a Philli Record Label the 1st Home of Hip-Hop? Originally aired on ITCH FM in 3/10/05.

*Exclusive to www.Sensei.FM* The Kool Skool Radio Hip-Hop Legends Interview Specials Listen/Download here

Also includes 2hrs of Old and New School Hip-Hop including
DJ Cash Money & Marvelous, Kool Moe Dee, The Down To Earth Brothers, Double J, Dana Dane, Rodney O & Joe Cooley, Geto Boys, Scarface Ft. Nas, Das Efx, Royce Da 59, The Raskals Ft. The Beatnuts, Ghost Ft. Finale & Biscuit, Pete Rock & CL Smoothe, Planet Asia, Grand Puba, The Beatnuts Ft. Greg Nice, AZ, Wan-Cee, Mark B & Blade Ft. Phi-Life Cypher, G-Dep, Gwen Stephani Ft. Pharrell, MC D, MC Mello, Tame One, Ft. Slow Suicide Stimulus, The Styles Of Beyond, Masta Ace Ft. Buckshot, Alkaholiks, Kamanchi Sly, Million Dan

http://www.myspace.com/djcashmoney12


*Bonus* Check this quick Cash Money performance at the 8th annual hip-hop jam in Crotona Park in the Bronx!

The Juice crew and Tragedy: The Story of Queensbridge (2005) The Documentary

An in-depth look at the life of the hip-hop MC known as Tragedy Khadafi, aka Intelligent Hoodlum, the youngest member of the Juice Crew and founder of 25-Life that gave the world CNN. The Documentary is about Tragedy's life and the history of the infamous Queensbridge housing projects in New York City.



Part 2
Part 3
Part 4

Intelligent Hoodlum- Black and Proud (Will C Mix) from Potholes Blog on Vimeo.

Will C's blog

The excellent Will C Remix of Tragedy "Black and Proud" can be found and downloaded here at the Potholes In My Blog

Mega rare Juice Crew live at The Apollo - 5xJuice Crew Djs, Marley Marley, Masta Ace, Craig G, and more!
(Uploaded by MC Shan himself)


"Daaaaag!" - Mega rare Juice Crew live at The Apollo - MC Shan, Roxanne Shante, Biz Markie & DJ Marley Marl
(Uploaded by MC Shan himself)

For Aroe of Heavy Artillery

40ozMaltLiquor.com Exclusive T-Shirts

The new 40ozMaltLiquor.com t-shirts are FINALLY available! Our friend Bruz over at 40ozMaltLiquor.com can be seen sporting this high quality 100% cotton tee to see what the designs on the front & back look like! If you're interested, the prices are as follows:

1 t-shirt: $20
2 t-shirts: $36
3 t-shirts: $52


...those prices INCLUDE the shipping! If interested, send the $$ via PayPal to: bruz@40ozmaltliquor.com and be sure to include your name, address, and what size(s) you want!

If you want to see the most concise collection of 40oz history go to the excellent 40ozMaltLiquor.com

If you want to know more about Rap & 40's - The Corporate/Rap cross over, take a look at The Kool Skool's exploration of Hip Hop's first real Corporate endorsement here

Andre The Giant "That's Me"

Diggin' In The Crates & Bronx Assassin Andre The Giant AKA "A.G." one half of Showbiz & A.G. legend in the Hip-Hop movement in an excellent thoughtful documentary discussing The Bronx, staying true to yourself, hard work, knowledge and the importance of community.

Digging In The Creates is the longest running Hip-Hop collective and at one time have encompassed Gangstarr, Dimond D Lord Finnesse, Big L, Fat Joe, Buckwild, O.C. and many more...


A.G. sending them to bed!

The Kool Skool's favourite slept on Showbizz & A.G. track Under Pressure

Nine Freestyle 1995 VERY RARE!

Nine Freestyle 1995 VERY RARE!

Bronx MC Nine became famous as a original member of Funkmaster Flex's Flip Mode Squad. He first got attention on the mixtape crusher Funkmaster Flex and the Ghetto Celebs' "Six Million Ways to Die." In 1995, Nine released his debut album, "Nine Livez" the single Whatcha Want was a classic of the time. Here is a VERY RARE Freestyle, jus' for you!


Nine - Whatcha Want
Please support these artists:

Nine:
http://www.myspace.com/nineix
Funkmaster Flex:
http://www.funkflex.tv

Thanks to Solo One V.O.P. for the transfer...

http://www.youtube.com/user/KoolSkoolRadio

R.I.P. Apache (Flavor Unit)

R.I.P. Apache (Flavor Unit)

The Kool Skool are big fans of the Flavor Unit, you couldn't throw a party without his song Gangsta B***h

Stand out tracks for us are:
The 45 King & Louie Louie - Smooth Yet Hard (Feat. Lakim Shabazz, Apache (1989)
Naughty by Nature's song 1,2,3 featuring Lakim Shabazz and Apache (1991)

Some of the Flavor Unit

(From left)Back row: Apache, Treach (Naughty by Nature), Shakim Compere , Chill Rob G?

Front Row: Lakim Shabazz, Queen Latifah, Zhane?

Download the T.R.O.Y. blogs Apache mixtape here

Here is the AllHipHop News article:
"Flavor Unit emcee Apache, born Anthony Teaks, passed away today (January 22) after a protracted illness. As an original member of Queen Latifah's Flavor Unit, Apache first appeared on 45 King Presents The Flavor Unit and his best known single “Gangsta B**ch” peaked at #11 on Billboard's Hot Rap Singles chart.

Shakim Compere, CEO and Co-Founder of Flavor Unit Records, remembered Apache:
“Without Apache there would have been no Queen Latifah, no Naughty By Nature, no Chill Rob G., no anything” Compere told AllHipHop.com. “Apache was the string that tied all of Flavor Unit together. Without Apache none of this would be.”

Apache was one of the three original rappers in Flavor Unit, which also counted Queen Latifah and Latee as early group members. The rap crew consisted of groups or rappers like Lakim Shabazz, Lord Alibaski, Chill Rob G., Naughty By Nature, Freddie Foxxx, Nikki D and Queen Latifah. Apache's appearances included collaborations with Naughty by Nature, Fat Joe, Tupac, and A Tribe Called Quest.

“That’s my g, r.i.p in peace big homie, you will be missed, shout out to his family Naughty by Nature, I just did a show with them, god bless,” - DJ Kid Capri

Q-Tip of A Tribe Called Quest who produced for Apache posted this tribute via Twitter:
R.I.P. To my brotha APACHE.. Together we made a dope lil hiphop joint... He was a real stand up dude..." found here

Mic Geronimo Live in 95' - Rare Video

Mic Geronimo Live in 95' - Rare Video

Killer Queens native Mic Geronimo tears up a sweaty NY club in 95' with fellow Blunt recording artist Royal Flush, performing tracks off of his 1st album "The Natural." Songs are Three Stories High feat. Royal Flush & Sh*t Is Real. Mic Geronimo was one of the new generation of Hood lyricists from the East Coast that defined the age, people like Big L (R.I.P.), O.C. & Nas.

Support the artists featured:
Mic Geronimo
http://www.myspace.com/mgeronimo

Royal Flush
http://www.myspace.com/streetboss

Thanks to Tizer One I.D. & Solo One V.O.P. for the transfer...

St. Ides Ghetto Sponsor - "Sippin' On 40's Of Brew! *Updated*

Rap & 40's - The Corporate/Rap cross over.

A look at Hip Hop's first real Corporate endorsement.

"So this is what a real man drinks." - Malt Liquor Advertising Slogan


40oz's is a cheap above average measurement of alcohol, Beer or in particular Malt Liquor that became popular in the early 90's as almost an accessory in the "Timbo era" of Rap. Blamed for inner city violence, destruction of the Black Community, glamorising illegal street drinking, underage sex, fuelling Gang Related feuds, Alcoholism and exacerbating an already negative situation for people in Urban America.

The Early Years, The 1970's and direct marketing to the Black community


The Lockers - Foundation Dance group form L.A.
Tastes Like Schlitz"



Redd Fox - Colt45 Promo

Colt 45 hired National cross over Superstar Comedian Redd Foxx to front their campaign, but it does appear to be a bit tasteless with him drink driving? Saying that there is definitely an irresponsible Car culture theme running in the later St. Ides West Coast advertisements, as we shall soon see.

The refined 1980's, King Cobra, and Billy Dee for Colt45

Fred "The Hammer" Williamson played American Football for the Kansas City Chiefs in the 1960's later becoming an actor


Actor Billy Dee Williams famous for the Lando Callrission character in Star Wars Trilogy, was the next generation of Black celebrities to be courted by the Malt Liquor industry. Mr. Williams represented the classy,aspirational element of the community that Colt45 tried to align their product to.

"I even made Billy Dee sell Colt45" - Special K


Colt45 - Every time


People Under The Stairs - "Beer" 7"
An Hip-homage to Mr. Dee's service to Beer drinkers


7" centre art


"It works every time" Relaxed (hair!)

1990 St. Ides and Raps New Generation

St. Ides Malt Liquor


Towards the mid to late 1980's in Ronald Reagan's yuppie society, the reality for the left behind young people growing up in the Crack infested Cities, gone were the older emotional Soul ballads and Smooth Buppie role models, the sound that shone was Hip-Hop music. Hip-Hop being a predominantly party based genre, many songs had already mentioned B-Boys favourite drinks, Eazy-E's 8 Ball, Mr. X & Mr. Z's (The Dismasters) Eric B. & Rakim “I Know You Got Soul” parody "We Drink Old Gold" celebrating Olde English 800 in 1987, and Coqui 900 by Phillie Gangsta rapper Schoolly D, amongst others.

For the sake of "Keeping it real", Hip-Hop culture was a tight community, it was an underground movement, and to stop the "Whitewash" or Apartheid that had befallen Funk, when it watered down to Disco, any sign of a Corporate "Sell-out" could spell the end of an Artists career. Back then the songs were always, just for the sake of a song concept, but soon all of that was to change, and it would change Hip-Hop culture forever.


Eazy E unofficial Olde English memorial t-shirt

"Eazy-E's F*cked up

And got the 8-Ball rollin'

Old English 800

Yeah that's my brand

Take it in a bottle

40, Quart, or Can

Drink it like a mad man

Yes I do"

Eazy-E 8 Ball

Coqui900 - The choice of Phillie's 80's B-Boys

Coqui 900 from his Smoke Some Kill album
"Coqui 900 turns summer to a killer" - Schoolly D



Schooly D - Smoke Some Kill


Red Bull
"More Power Too You"

Using familiar slang expressions, double speak, power unabtainable to the most power-less members of society

As Hip-Hop music started to pick up National and International success, the Corporate work started to pay more attention to the emerging culture. St. Ides was launched, aggressively targeted the predominantly Black and Latino markets through direct Hip-Hop Marketing, by signing up the top Hip-Hop artists of the time and buying up Radio airtime and T.V. slots. By looking at the artists it becomes easy to see the direction St. Ides were going, with artists like Ice Cube, Kool G Rap, Scarface & Geto Boys, King Tee (feat. his DJ E-Swift of Alkoholics), DJ Pooh, Yo-Yo, EPMD, Eric B & Rakim, Cypress Hill, they were the more hardcore, West Coast style Gangsta Groups.

Tupac promoting Malt Liquor and gambling to "his little homies", his Thug Life Movement in action?

Then when the post Boys In The Hood, "G-Funk" era evolved, MC Eiht, Dr. Dre, Snoop Doggy Dogg, Warren G, and later on Tupac, Wu-Tang, Redman and even Biggie Smalls. The plan was a great success and increased St. Ides sales by 25% in the first year, and St. Ides became white college students favourite malt liquor.


Young Black Teenagers - Tap The Bottle featuring DJ Scribble

Snoop Dogg St. Ides promo Point of Sale poster

The West Coast artists really hit it big with the Corporate market. When you look at the St. Ides roster, 2/3 of the artists are L.A. Rappers and DJs. So-called L.A. Gangsta Rap was beginning its ascent, perhaps because in the West the climate is more acceptable for all year round street drinking. King Tee was one of the pioneers of Hooptie Rap, the Low Rider Car Culture cross-over, originally a Latin scene, to include the African American community . DJ Pooh was his DJ at the time, even though he is a legend as a DJ, but he became a big player in the Production side of the West Coast Hip-Hop scene as well. He featured as comedy relief in many early 90's Rap videos like "The Mack" in Ice Cube's Who's The Mack.

DJ Pooh is also better known now for co-writing and acting in the "Friday" film and recent Cartoon series with Ice Cube.


King Tee & DJ Pooh

"If you want to act a fool make sure St. Ides is in the place..." - King Tee


King Tee's Commercial


King Tee hopping out of the St. Ides Hooptie for a case


King Tee & DJ Pooh fighting over a case


DJ Pooh

King Tee & DJ Pooh - St. Ides Promo

DJ Pooh Commercial - Drink & Drive?





Super Pooh


DJ Pooh "big shots on the East Coast"


Wake up


Near miss with a black Mac truck full of Liquid death heading for a Hood near you...


DJ Pooh St. Ides Promo

Ice Cube, Mixed Messages and the Conscious Backlash

"We are at War!" Sister Soulja


"Sudz in da Hood"

Ice Cube - Embraced the Alcho-Dollar with a tight grip





Kill At Will-Ice Cube solo EP

Ice Cube after leaving N.W.A. reached out to Public Enemy and their Bomb Squad production team to produce much of his early solo releases. It was a shrewed move for two reasons. P.E. were the most popular groups in Conscious Hip-Hop Movement, so it cemented Cube as more than just a West Coast gang banger MC; but also the union shielded him from much of the N.W.A. fans backlash.



"Farrakhan's Flame Thrower" - Dr. Khalid Muhammad (middle) wIth Ice Cube (right) Photo credit - "The Man of Many Faces: Pt. 1: Uncovering the Truth About Dr. Malachi Z. York" by Yovan Christenson

As Cube continued to develop his more pro-Black consciousness sound, his songs became more outspoken and upfront. He aligned himself with the Nation Of Islam and its National Spokesman Dr. Khalid Muhammad (and later the New Black Panther Party). For example one of Dr. Muhammad's speeches feature on the controversial Cave B***h (Death Certificate album), and he even occasionally featured at Hip-Hop concerts & albums. The N.O.I. Minister for Los Angeles was also like Dr. Muhammed, very influencial within the Hip-Hop community, and the Organization was very popular there. Watts Rapper Kam (signed to Ice Cube's label "Lench Mob") was a Nation Rapper, and ex-N.W.A. band mate MC Ren was also affiliated.


Death Certificate - Ice Cube

But with the new message came obligations. Many within the Hip-Hop and Conscious movement, found his heavily publisiced endorsement, and almost spokesman role, for a particularly destructive avenue of the Alcohol Industry, on one hand; and his connection to the N.O.I., (who unlike the 5% Nation of Gods and Earths have strict No Alcohol and Smoking laws) confusing. On the back of Death Certificate is a split panel photo of Gang Bangers on one side, and on the other, the upright members of the F.O.I. Fruit Of Islam, the Security for the N.O.I. (and often Hip-Hop acts). Most Street guys, could understand the dichotomy and duality of the City existance, but murmerings of hypocrisy were starting to appear. "How can he be down with the destroyers of the Black Community while being part of the builders of that same community?"


Ice Cube speaking at a N.O.I. meeting in the early 90's


Ice Cube - St. Ides commercial

At this time Ice Cube, who without a doubt did more Commercials for St. Ides than all of the Rappers, came under a lot of peer pressure for his part in the promoting of Malt Liquor. Sista Soulja and the rest of Public Enemy were openly critical in several songs that appear to be aimed at him. Sister Souljah on her 1992 360 Degrees Of Power album, released on "Wild Buck Beer Rap" which featured what appeared to be a parody of Ice Cube (and probably others) - "MC Just Want To Get Paid". Although confusingly, Ice Cube also featured as a guest on the album.

"Violate you, a Muslim drinking brew" - Common Sense in The B***h In You

Chicago Afro-centric MC Common (then Common Sense) came out with a Pete Rock produced beef track The B***h In You, which out of nowhere was one of the most vicious battle records in Hip-Hop history. Ice Cube who after dodging high calibre N.W.A and Dr Dre diss records, still remained one of the most popular Rappers until that time.

"And videos wit white boys talking you get Wicked
Natural Born Killa, n***a you natural born God
Read, rich, got the nerve to say you rob
Hypocrite, I'm filling out your Death Certificate
Slanging bean pies and St. Ide's in the same sentence
Shoulda' repented, on the 16th of October"
Common Sense in The B***h In You

Common who although not very commercially successful, was an underground star, and as he approached him not on a "Gansta-fied" level, but on a doctrinal/Hip-Hop level, Ice Cubes foundations looked rocky.

He had just released the album The Predator, with a"diggidy-style" mix of Street Conscious, and Cypress Hill like weed influenced G-Rap songs. The cover features Ice Cube smoking what appears to be a Weed pipe, Common Sense pointed out things he felt were Hypocratical. The White Rock group The Red Hot Chilli Peppers guest in the video Wicked, while one of the tracks is an anti-interegration skit called "Integration". Common also calls him out on the confused meassage of Slanging or selling "Bean Pies", the vegetarian Whole food snacks that the N.O.I. sell to the community, and at the same time he was selling the scourge of Malt Liquor. The "repenting" he mentions on the October 16, is the Nation of Islam's Annual "International Day of Atonement and Reconciliation", the day the Million Man March was held.

The whole affair seemed to be getting out of hand, so the the Honourable Minister Loius Farrakhan arranged for a truce between the two rappers. Around that time, his disgruntled act Kam, came into conflict with him on the DJ Pooh dis track Whoop Whoop, also although DJ Muggs produced some of the The Predator tracks, Cypress Hill also had a dis track for him. So even though Ice Cube, DJ Pooh and Cypress were getting the 40 money, it evidentlt didn't stop them from crashing into each other...

Eric B. & Rakim


Eric B & Rakim

Eric B. & Rakim's promos were some of the most popular, and sound like un-released tracks from their last Don't Sweat The Technique album. As stated above, "the God Rakim Allah" as a 5%er did not have the same conflicts in Lessons, as Alchohol & even Drugs were allowed in its infancy , so remained untouched for the most part by the issue.

Eric B. & Rakim - St. Ides Promo 1 (1990)

Eric B. & Rakim - St. Ides Promo 2 (1990)

The Geto Boys


Texas group Geto Boys, Willie D, Bushwick Bill and Scarface. Jamaican born Bushwick Bill after his much publicized Suicide attempt,recorded a St. Ides advert.

Ice Cube & The Geto Boys - St. Ides Commercial

Geto Boys - Damn It Feels Good To Be A Gangsta

Cypress Hill

Cypress Hill - "I just Want to Kill A Can"

Dr. Dre & Snoop Dogg

Dr Dre & Snoops Low Rider transforms into...


a St. Ides bottle...




An underage Snoop Dogg & Dr. Dre "pumpin' that (Liquid) bass"

DR.DRE & Snoop Dogg - St. Ides Commercial

Snoop Dogg & Tupac

Snoop & Tupac Special Brew Flavoured Malt Liquor, marketing "Ghetto Juice", a mixture of 40oz M.L. with Wine Cooler

As Tupac joined the St. Ides payroll, Biggie Smalls got too...

Biggie Smalls

Biggie Sipps


Biggie


Biggie Smalls - St. Ides P.O.S.
So drunk he doesn't realise he is throwing his dub upside down...

Notorious BIG - St. Ides commercial

The mid 90's and Direct aim at the Black Market


Midnight Dragon - "I'm gonna get you sucka!"

"Genocide kickin' in yo back
How many times have you seen
A black fight a black
After drinkin' down a bottle
Or a malt liquor six-pack
Malt liquor bull
What it is is bullshit Colt
45 another gun to the brain
Who's sellin' us pain
In the hood another up to no good
Plan that's designed by the other man
But who drink it like water
One and on till the stores reorder it
Brothers cry broke but they still affordin' it
Sippin' it lick drink it down oh nooo
Drinkin' poison but they don't know
It used to be wine
A dollar and a dime
Same man, drink in another time
They could be hard as hell and don't give a damn
But still be a sucker to the liquor man!"
"1 Million Bottlebags" - Public Enemy from Apocalypse 91: The Enemy Strikes Black 1991


Beer Goggles



Elemental Hip-Hop culture magazine feature on the 40oz and the 40oz Crew

Perhaps the fact that it is a large quantity of Beer, and the demographic, not for the weak willed, the names are either named after Wild and Dangerous animals:
Wild Cat, Pit Bull, Crazy Horse, Dark Horse, King Cobra, Wildcat, Panther Coco, The Beast, The Cat, Stallion


Crazy Horse- "The Jack Daniel's of 40's"

To Guns and Fighting:
Black Belt, Boxer, Camo Silver Ice, Cyclone Power, Dakota Kick, Iron City, Laser, Magnum, Turbo 1000

When the Malt Liquor competition got fierce, it seemed like the Distilling marketing people really went off into the deep end. Many brands gained blatent Gambling, "Big Figures" and "Black" connectations, either colour wise or so-called "Ebonics" or "Hood" references:

Lucky Number 7, Evil Eye, Dirt Cheap... Ice, O.G. Premium???!!!

More on that later



Cool Colt - "The Newport flavoured 40..."

As the 90's progressed around, one of the most sinister trends in 40oz marketing arrived. At that time in Hip-Hop Newport Menthol Cigarettes were popular, Colt45 produced a "Menthol flavoured Malt Liquor", and several other brands followed suit. Menthol Cigarettes are blamed by some for not only obviously being carsonogenic, but allegedly lowering sperm count, or actually causing outright infertility. This in association with Menthol flavored Alcohol, appeared to be a Mega-ton Genocide bomb designed for the Black Community, evidence enough for many.

"Olde Gold" - Traditional, Ice 800 (Menthol like Cool Colt) & High Gravity(?)

The following excerpt, taken from Sourcewatch.org, is from a post entitled “Kent and Newport Cigarettes Reaching the Black Community“:

"This 1971, 6-page marketing document from Lorillard proposes marketing strategies to increase sales of Newport cigarettes to lower income African Americans. One strategy was to create a Black advertising character called “Bold Soul”:


Newport "Bold Soul"

"…complete with dashiki and natural, the Bold Soul is intended to create a relevancy that associates Newport with modern Black pride and individuality. The Bold Soul was also used to project an image of masculinity. Headline, short copy and language…tended to concentrate of the blue collar aspect, as well as the lower-middle to lower income levels accounting for 83% of the Black population."** found here


Private Stock (not very private if its only a buck 50), again promoting the aspect of "power"...


Pit Bull promoting fighting breeds

As the companies saw an opening in the Market the messages and the target audience became less "Camo"-flaged, and the backlash against the "Hip-Hop-ified" marketing created strong condemnation within many spheres of the Black community.


Phat Boy- Using Hip-Hop termonology to market to Raps new generation

"Phat Boy NOTE: There was a lot of controversy surrounding Phat Boy & it's target market (that being underage black kids) due to its label/name/colors, which is why it was eventually pushed off the market."*


Four O Ice - Mock graffiti, "hood graffics"?!


Brick House "Its all good"...
Again mock Graffiti, but this time with a disclaimer!

"The bottom of the label reads: "Respect yourself & the property of others. Keep the peace. Never drink & drive. Be responsible AT ALL TIMES."

And the back of the label reads: "To the People, From the People. For every can and bottle purchased a portion of proceeds are put directly back into your community. South Central LA, Oakland, Compton and others benefit from (CPP). Community Partners Program"*
Gee thanks - or as Chuck D would say "Shut em down!"


Satirical advert, suggesting 40oz & Graffiti go hand in (Can) Hand


Skateboard Drink Driving parody



Satirical 40oz bottle label, critisizing the cycle of violence and alcohol fuelled murder in inner city U.S.A.
The wide spread use of this phrase was popularized by Ice Cubes song Dead Homiez and John Singleton's film Boyz In The Hood


Afroman - Colt45 Christmas
Comedy Rap Album



Olde English 800 "8 Ball"
64 & 40oz versions "When enough is NOT enough!"

Mixtape with all of the St.Ides Adverts on it:

Download

St. Ides Compilation

"Malt Liquor Hits"
"Crooked I"
MILS from Soul Assassins

Hip-Hop Brainwash?

Corporations and Health Watch provides activists, researchers, health professionals, policy makers and others with information and resources so they can act to change corporate practices that harm health. Bellow is a segment of their findings. More info here

"Industry Malt Practice: Maria Alaniz, a member of San Jose's Human Rights Commission, says "malt-liquor advertising is "the most lowlife" alcohol advertising--the worst of a manipulative lot."


Snoop Dogg St. Ides P.O.S.

"The malt liquor industry, drunk on high-octane sales to the black hip-hop nation, sets its sights on the Latino youth market


Hard-liquor commercials continued on Spanish-language television even while the liquor industry was voluntarily keeping them out of the rest of the media. [A] study organized by Alaniz in Redwood City, Union City and Gilroy showed that the typical Latino student in those cities passed between 10 and 61 billboard liquor ads each day on the way to school

Although only a handful of Latino rappers have done malt liquor commercials, the rap/hip-hop connection is the key to understanding how malt liquor advertising has already penetrated the Latino youth market."


"Deathrow" (nodiggidy) Mixtape
213 (Snoop, Warren G, and Nate Dogg.) - St. Ides promo EP
Track titles:
01. St. Ides In The LBC
02. When We Sippin On The Brew
03. Drank Anthem
04. Dogg Food & Drank
found here

"Hip-hop is not stratified along racial lines in the same way as the rest of the country," Themba says. "Advertisers have turned hip-hop into a single, multicultural market, with black kids as the 'opinion leaders.' It's called the 'hip-hop nation.' When they get black rappers to do ads for malt liquor, they're reaching black kids, Latinos and everybody else who identifies with the music."***

Hip-Hop Corporatism, Soul for Sale

"Sizzurp's attractive packaging and popular name make the brand a must have." - Dipset's Sizzurp Brand statement


50 Cent at General Motors

Since that period every fibre of the Hip-Hop movement has been up for grabs. Rapper driven Reality T.V. shows, Car Collaborations with Global Giants, Shoe and Clothes lines; it is a multi-Billion Dollar buisness, and i guess all most people really strive for is success, and who are we to judge. The Music industry, Organized Crime and the Alcohol industry have always been connected, and now some of the most powerful Alcohol Distributers own many of the Record labels, so it is a dream market move for them, Conglomerates direct marketing their wares, directly into the minds of the young music fans. Hip-Hop is also the most openly competitive Genre, so it reflects in the constant bar raising.

Is it Art reflecting life?

Is it really surprising that "Certified Gangsta's" Dipset released Sizzurp. Sizzurp replicates the Ghetto scourge of the South and Mid-West, where the drinking of Codine based Perscription Cough Medicine, regularly kills the people who become addicted to it.


"That Purple Punch"
Dipset "The New Black Panthers" - Jim Jones
Red + Blue = Purple


Codine based Grape flavored Cough Medicine the cheap "legal" high

Rappers regularly product place luxury items, but what happens when Hip-Hop becomes nothing but a sales pitch????



1970's "A completely unique experience..."

More in depth look at the history and more info on the history of the 40oz here

More reading:


www.40ozmaltliquor.com

*The excellent and funny www.40ozmaltliquor.com is a site dedicated to documenting the 40oz market
A majority of the Bottle photos, Posters, P.O.S. featured & many more 40oz promos found here (Many thanks to Bruz and the guys at the site who kindly allowed me to use the imagery)

Check they're T-shirts here

** Kent and Newport Cigarettes Reaching the Black Community from SourceWatch

*** "Liquid Trouble" By J. Douglas Allen-Taylor From the July 24-30, 1997 issue of Metro.